Over the past few years, digital commerce has evolved to a great extent – all thanks to user-friendly eCommerce platforms. There are some great eCommerce platforms out there that can help you build e-commerce store that not just looks good but works great. Some good examples are WooCommerce (lets you make WordPress eCommerce site), Magento, Shopify, BigCommerce, BigCartel, etc.
There is no doubt about it that e-commerce is a great way to take your physical business to the next level. Even stats are in the favor. According to the statista.com, in 2017, approximately, 1.66 billion people purchased goods online.
Still, on different forums, we notice that newbies complain that they are not getting enough clicks and conversions. The one big reason for it is, they do not optimize their stores skillfully. If you’re struggling with the same, here we have a few tested and trusted tips to optimize a WordPress eCommerce site.
So, if you have chosen the platform WooCommerce, continue reading this post.
Get A Live Chat Option to Answer Customer Queries
Live chat does more than just helping visitors get in touch with the seller. It increases customer satisfaction. When you interact with customers you make them feel important.
Woocommerce website lets you add a live chat option simply by installing a plugin. LiveChat and Drift are the two popular live chat plugins that you can choose to speed up your sales process. They allow your audience to do casual browser interaction with your support team.
Even a study discloses that a Live chat feature can boost your conversation rate by 45%.
Set up Abandoned Cart Retargeting
Nowadays, it is a popular conversion tactic to bring people back to your store. It can be simply achieved by setting up web push notification campaigns, ads, and emails.
According to a report from the Baymard Institute, the average reported cart abandonment rate is 69.23%. It simply shows that recapturing the sales can have a huge impact on overall revenue.
There are a plenty of social media platforms where you can use retargeting. Additionally, you may also use your owns site or Google Display Network to draw people back into shopping mode.
Feature Trust Signals
Unfortunately, the market is flooded with a lot of scammers making customers doubtful. Nowadays, people have started seeing trusted brands with doubt. Additionally, technical errors, data breaches, etc. are keeping shoppers worried.
Therefore, it is crucial that you showcase your WordPress e-commerce site as trustworthy. Display messages and images that build trust.
Don’t forget to add reliable payment options or tools to your store such as SSL, Google Optimize, Nelio WordPress Plugin, etc. In addition to this, elements like return policies, product guarantees put a huge impact on shoppers’ minds. Therefore, they should be clear.
There are numerous WordPress-compatible payment plugins and processors that you can add on your WooCommerce sites to make it more trustworthy. WordPress Simple PayPal Shopping Cart plugin, WP Simple Pay are the two popular plugins that let you accept payment without creating any 3rd-party gateways.
Exhibit Social Proof From Loyal Customers
As we mentioned above, credibility signals convenience shoppers to buy things from your WooCommerce website. To make your store more convincing, you can showcase social proofs such as buyers’ testimonials, reviews, ratings, comparison, etc.
“Share on Facebook”, “Add to wishlist”, “Check out now!” , “Add to Cart”, etc. There are numerous calls-to-action you can use at your site. Don’t forget to focus on your primary call-to-action as it plays a crucial role in the conversion.
WooCommerce is one of the reputable eCommerce platforms that lets you sell anything beautifully. However, for the same, you will need to optimize it accordingly. We hope the tips mentioned in this post will help you earn better conversions. If you’re already running a WordPress eCommerce site do share your experiences with us. We would be glad to hear from you.